The Social Cause/Objective
With a huge share of dengue victims, India has been a country burdened with both medical and economic repercussions of this disease.
Godrej Hit has been on a crusade against mosquito borne diseases since its inception in 1991.
Thus the #HITDENGUEBACK initiative envisioned to take HIT beyond being a category leader in mosquito repellent products and take up the cause of fighting dengue by saving lives.
The Target Audience
- According to a recent survey, millennials in India and globally are the most socially conscious generation of all time.
- And from the insights of our medical partners and hospitals, a majority of blood donor's they receive are youngsters - under 30/college-goers/young professionals.