The Social Cause/Objective

With a huge share of dengue victims, India has been a country burdened with both medical and economic repercussions of this disease.

Godrej Hit has been on a crusade against mosquito borne diseases since its inception in 1991.

Thus the #HITDENGUEBACK initiative envisioned to take HIT beyond being a category leader in mosquito repellent products and take up the cause of fighting dengue by saving lives.

The Target Audience

  • According to a recent survey, millennials in India and globally are the most socially conscious generation of all time.
  • And from the insights of our medical partners and hospitals, a majority of blood donor's they receive are youngsters - under 30/college-goers/young professionals.