Hindustan Unilever Limited: Making small decisions with our head and big decisions with our heart

Hindustan Unilever Limited (HUL), a consumer goods company, launched a campaign in India to maintain brand saliency and impact within tighter budgets.

The media buying objective

The past 2 years were the most challenging times, an economic slowdown followed by the pandemic was a double whammy.

With the lockdown restrictions impacting HUL's business, it was critical to maintain brand saliency and impact within tighter budgets.

HUL leaned on Mindshare for a different from usual media solution. It was equally important to be agile to deliver on the client's business and maintain media partner's interest in these difficult times.

The situation analysis

While the world came to a grinding halt confining people to their homes, we observed the lockdown catalyzed new habits like...

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Insights Team
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