The communication goal
While the petcare industry was witnessing a high growth, Himalaya was still a fledgling in the segment. Available with only grooming products, and launching their new food for pets, the objective of this campaign was to create brand awareness and launch the product whilst resonating with the tastes and preferences of the TG.
The situation analysis
The pet care industry has quadrupled in the last 2 years, and with Goliath players like pedigree who have established themselves, Himalaya Companion Care (HCC) wanted pet owners to notice the brand, and sample it. However, loyalty in such a category...