Himalaya Companion Care: Purrfect IPL

Himalaya Companion Care, a pet care brand, increased awareness and sales of its new pet food in India by redesigning an area in a cricket stadium that allowed pet owners to bring their dogs to the match.

The communication goal

While the petcare industry was witnessing a high growth, Himalaya was still a fledgling in the segment. Available with only grooming products, and launching their new food for pets, the objective of this campaign was to create brand awareness and launch the product whilst resonating with the tastes and preferences of the TG.

The situation analysis

The pet care industry has quadrupled in the last 2 years, and with Goliath players like pedigree who have established themselves, Himalaya Companion Care (HCC) wanted pet owners to notice the brand, and sample it. However, loyalty in such a category...

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