Google Maps #LookBeforeYouLeave

Google Maps, a web-mapping service, launched #LookBeforeYouLeave as a way to help people in India save time and avoid the unpredictability of traffic caused by bad weather.

The Marketing Objective

Consumers turn to Google Maps in their moments of need - whether they're planning a big trip or just commuting to work. They even use it to explore far away places from the palms of their hands via Google Street View but lacked awareness about the range of everyday situations Maps could be used in. So how do you get those who only intermittently use Google Maps, or don't use it at all to become frequent users?

Research showed that many users weren't aware of the 'real time traffic' feature which was one of the known drivers...

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