Google Home: OK Google! Lets have some Koffee!

Google, the technology company, successfully launched its Google Home digital speaker in India by partnering with talk show Koffee with Karan.

The communication goal

Smart speakers are a completely new concept in India. With the debut of Google Home in April 2018 - the need was to create a category from scratch and create consumer demand.

Our key task was to:

  1. Create intrigue about capabilities of smart speakers

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