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Flipkart: Smart Lens - A survey based tool that changed TV planning for Flipkart
Flipkart, an online selling store, leads the e-commerce space in India, but Amazon, with its significantly larger media spend, started to close the gap, so Flipkart needed a smarter way to reach its core audience while maximizing ROI.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
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