Flipkart: Smart Lens - A survey based tool that changed TV planning for Flipkart

Flipkart, an online selling store, leads the e-commerce space in India, but Amazon, with its significantly larger media spend, started to close the gap, so Flipkart needed a smarter way to reach its core audience while maximizing ROI.

The Objective

Flipkart leads the e-commerce space in India, but Amazon with its significantly larger media spends was fast closing the gap. High visibility on mass media is a critical success factor. So Flipkart needed a smarter way to effectively reach its core target audience while eliminating the typical spillovers of mass media and maximize ROI.

Flipkart has different campaign objectives, targeting different segments of e-commerce users. From e-commerce savvy shoppers, to the infrequent e-commerce users, to non-e-commerce users who need to be brought into the category.

The conventional demographic & geographic filters available for TV planning cannot be used...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands