Cadbury Dairy Milk Silk: Silk firsts

Cadbury., a chocolate brand, boosted the online sales and awareness of Cadbury Dairy Milk Silk with the Silk Firsts campaign which advertised the product in romantic webisodes on Instagram.

The communication goal

Cadbury Dairy Milk Silk has been at the forefront of helping young hearts express their love.

With social media, primarily Instagram, staking claim as a key platform for our young Gen Z audience to express themselves, we set out on...

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