The communication goal
- Big bazaar which is know for its Sabse Saste Din wanted to connect with millennials who spend hours on social media everyday looking for ways to keep themselves entertained.
- To maintain the excitement of India's biggest shopping festival, Big Bazaar came up with India's First 24 Hour Facebook Live Shopping Entertainment Show which will connect to new Millennial audiences
The situation analysis
- Big Bazaar wanted to reach out to new age consumers and through historical data on our platforms we were aware that the new generation are the one who don't interact with us much.
- Theses are the same audience who spend most of the time in their phone entertaining themselves on Social media.
The IDEA was to Entertain the Audience and drive Business out of it. Shopatainment.
The media solution
- We created World's First 24 Hrs FB Live Shopatainment show.
- Being first time ever 24 hour live on Facebook we had to create awareness and appointment for the Live.
- Our primary objective was to reach out to maximum number of audience and generate views for the 24hrs Live.
- We made Mr. Kishore Biyani go Live on Facebook with Manish Paul and spread the word about Sabse Saste Din & Facebook 24hr Live which itself gave us a heavy pick up
- Using Celebs to give out coupons live every hour which can be redeemed on the store during the Sabse Saste 5 Din.