The communication goal
We wanted to make digital banking a part of daily life for Axis bank customers and potential customers.
Axis bank had a low share of 11% over its competition
And despite digital options, consumers still preferred to stick with their own bank and transacted physically
The situation analysis
With the trend of increased number of smartphone owners, it comes as no surprise that consumers across India are increasingly using their devices as a way to research, shop, bank and pay. And combined by the benefits of convenience, accessibility, security and continued increase in functionality. However this did...