The communication goal
Establish Asian Paints as a source of inspiration for Home Decor by creation of high-value aspiration content. Subsequently the aim for this content was that, it should have strong perspective and must stand-out in the clutter of all the pre-existing content on Home-Decor, like online-magazines, Social pages/blogs of AIDs.
The situation analysis
- The season one of 'Asian Paints - Where the heart is', created a lot of Impact and buzz. It also created its own identity and touched the viewers with aspirational stories. While the first season created a lot of awareness, the same did not rub...