Asian Paints Royale Glitz: The spotlight of India!

Asian Paints, a paint brand, ran The Spotlight of India, a festive season, mass-media campaign to promote its new Royale Glitz product.

The marketing objective

Pandemic have sparkled a never-like-before bond between us and our homes. It has bought in a feeling of oneness with homes and has also drastically changed the way of life with the work-from-home culture. This has also changed the way we decorate our homes With its new brand launch, Asian Paints wanted to inspire India to beautify their homes in Luxury with Royale Glitz, a premium brand to have an impact and make the wall of your home to standout The objective was to introduce Royale Glitz as a paint which has double the sheen levels giving...

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