Empowering the cause: Why the right branding is critical to creating charity impact

From tone of voice to choice of colour, a good brand identity speaks to the full scope of community perspective, and listens to the wide breadth of charity stakeholders.

Charities and NGOs face a fresh challenge when it comes to engaging disparate audiences with their branding and visual identity. Unlike most for-profit brands, movements and causes led by people making change instead of money call for a wholly different approach to branding – there’s a need to focus on the full scope of stakeholder buy-in and input; clear brand articulation that extends beyond a logo, and an emphasis on the value of branding as a living and breathing accompaniment to an organisation doing good. 

Successful branding involves more than just the charity stakeholders

Crafting a brand that resonates with...

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