Empowering innovation through disability research

Paper exploring the need to include people with disabilities in market research, with example case studies.

"Disability is part of being human. Almost every person will experience disability, temporarily or permanently, at some point in their life". – World Health Organization

Overview: Market research joins inclusion

We might as well begin with an admission: for too long the research industry has overlooked people with disabilities (PWD) and in doing so, it has squandered their power as innovation igniters. Yes, people with disabilities are and have always been innovation lighters. Did you know that Thomas Edison had a learning disability, and lost his hearing at age 14? Or that Steve Jobs had dyslexia? Or that there is...

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