Employment Branding In The Knowledge Economy
Nigel M. de Bussy, M T Ewing, Pierre Berthon and Leyland F Pitt
For most of its existence advertising has focused on attracting customers. More recently, enlightened organisations have recognised the need to expand their communications efforts to incorporate all stakeholders, not only end-users.
Employment
Branding in the Knowledge
Economy
Michael
T. EwingMonash UniversityLeyland
F. PittandNigel
M. de BussyCurtin University
of Technology
andPierre
BerthonBentley College
Introduction
Brand
equity has become a
critical marketing
performance...
