Empathy with "Knot": Rejoice's 30th Anniversary Brand Video

李德昌、陈树佳、莫伟茵

Rejoice, a shampoo brand that entered the Chinese market in 1989, hopes to awaken consumers' memory of the Rejoice brand on the occasion of its 30th anniversary, so as to attract traffic and increase sales for Double Eleven.

Case details

Brand: P&G Rejoice P&G Rejoice

Brand owner: Procter & Gamble

Main Agency: Guangzhou Blue Cursor Market Consultant Co., Ltd.

Put on the market: Mainland China

Delivery time: 2019/10/21-2019/10/23

Industry: Daily Chemical

Media channels: social media, online media, short video platforms

Budget: 3 million

Case summary

Since entering the Chinese market in 1989, Rejoice has been with consumers for 30 years. On the occasion of the anniversary, the brand continues the core assets of "Shun", hoping to convey the brand proposition of "There is no end to life" , and...

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