Empathy and innovation: Joining the revolution of universal design

Outlines five important steps to guide brands looking to make their designs more inclusive from the start.

You’ve heard it said that fortune favors the bold. Turns out, design favors the bold too.

I’ve been working in insight, marketing and business strategy for over 20 years, helping companies develop innovative products and grow their brand’s reach and revenue. And if I’ve learned one thing, it’s this: The brands willing to experiment are the ones that really thrive.

When I say design favors the bold, I’m not talking about having a “big risk, big reward” mindset. Dumping crazy amounts of money into a project will never guarantee success, because at the end of the day, peopleare...

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