When we view an ad, how does it affect our emotions? This paper argues that this question is so fundamentally different from those such as 'What do you think about the ad?' or 'Do you like the ad?' that it requires more non-verbal information from respondents to help us to identify their emotions.
Emotions on the face: Dove campaign for real beauty
John HabershonMomentum Research
When we view an ad, how does it affect our emotions? This is obviously a different question from, 'What do you think about the ad?' or 'Do you like the ad?'. I want to argue...
