Emotions in Mass Communication
A study investigating relations between cognitive categories/cultural narratives and psycho-physiological phenomenon in the perception of visual stimuli.
Anders A. Rasmussen, PhD student, Forum For advertising Research, Copenhagen Business School.
BACKGROUND
It is a general observation that communication pre-tests reveal aspects of the communication effect related to attention, cognition, emotions and behaviour. It is also well known that market research has its focus on attention (e.g. which commercials do you remember?), cognition (e.g. what was the message of the commercial?) and behaviour (e.g. would you purchased the product after watching the commercial?)....