Emotional Responses to Advertising Sponsoring and Design.
Professor Flemming Hansen Anders Rasmussen andJens Halling, M.Sc.
The study of emotional responses in consumer behaviour
The study of emotional responses in consumer behaviour...
Emotional Responses to Advertising, Sponsoring, and Design
The Company presents itself to its environment in many different ways. Three crucial ones are through sponsorships, with advertising, and by the use of design.
