Emotional Responses to Advertising, Sponsoring, and Design

The Company presents itself to its environment in many different ways. Three crucial ones are through sponsorships, with advertising, and by the use of design.
  

Emotional Responses to Advertising Sponsoring and Design.

Professor Flemming Hansen  Anders Rasmussen andJens Halling, M.Sc.

The study of emotional responses in consumer behaviour

The study of emotional responses in consumer behaviour...