Emotional persuasion
This article defines two different types of persuasion: rational and emotional. Rational persuasion, exemplified by performance claims, promotions, offers and the like, acts as an incentive for sales. But it is emotional...
This article defines two different types of persuasion: rational and emotional. Rational persuasion, exemplified by performance claims, promotions, offers and the like, acts as an incentive for sales. But it is emotional...