Emotional … but does it sell?

This article describes AdEval, the TNS pre-testing technique which discovers what emotions are evoked by advertising.

Emotional ... but does it sell?

Sue Burden

Emotion and advertising – two concepts that are now inextricably linked. Emotions are seen as a positive force that advertisers can harness.

As the planner David Bonney said, 'Advertising has learnt that man...

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