Emotion measurement under lockdown: How the pandemic has changed neuro-marketing

Affectiva and CloudArmy, the artificial intelligence and research brands, examined how the pandemic has changed neuro-marketing.

Executive summary

In the last decade, biometric "neuro-marketing" approaches have become a frequent tool in marketers' research toolkit, especially when seeking to tap into "system 1" processes that underlie many consumer decisions. Covid-19 had a profound...