Emotion in TV ads
John KastenholzAmeritestChuck Young Unilever
ON AN INTELLECTUAL LEVEL, television commercials work by telling us what we are supposed to think about a product or service, but on another level they work by showing us how we are...
Emotion in TV ads
Chuck Young, Ameritest, and John Kastenholz, Unilever, explain the importance of emotion in TV commercials, and how different storytelling structures lie at the heart of ad analysis.
