Emotion: a familiar friend we barely know

Emotion is central to brand communications, but there has been a failure to define what we mean by 'emotion'.

Emotion: a familiar friend we barely know

David Bonney

I felt so much today (see Appendix). But I'm not sure a single brand made me feel anything.

These are emotional times. Perhaps the most emotional in history.

We encounter more strangers, have more friends, are more likely to be single, work more intensively than we used to, are permanently contactable, cannot sleep, have difficulty securing basic needs like housing and family, have easy access to more cul

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