Emirates NBD: The wise ones

Emirates NBD, a bank, launched a campaign in the United Arab Emirates to increase new acquisition volumes, recover Business-as-Usual volumes and increase existing customer usage value.

Campaign details

Brand: Emirates NBDAgency: FP7 McCann Dubai

Campaign Summary

Because of the global health crisis in 2020, the resulting economic crisis has made people more conscious about the value they get from what they spend their hard-earned money on.

Financial prudence is no longer just a nice-to-have. It is an imperative in people's everyday lives.

Now, in the United Arab Emirates, over 48% people state that to make their life more financially rewarding, they are willing to share their data with companies, if it is used, ethically,

So, when Emirates NBD, one of the leading banks...

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