Emirates NBD Saudi Arabia: The man who never got anything back

Banking brand Emirates NBD created uplifting branded content to raise awareness and encourage take-up of its Mazeed cashback credit card in Saudi Arabia.

Campaign details

Brand: Emirates NBD Saudi ArabiaBrand owner: Emirates NBDLead agency: Momentum RiyadhContributing agencies: FP7 McCann Dubai, Industry.filmMarket: Saudi ArabiaSector: BanksMedia channels:Content marketing, Email marketing, Online display, Online...