Emirates NBD: James Jefferson: How a fraudster, created by a bank, reduced fraud

Emirates NBD, a bank, launched a campaign in the UAE to reach 30%, engage 5 million people, generate earned media of $500,000, improve brand recall and influence a positive long-term impact.

Campaign video: Emirates NBD: James Jefferson – How a fraudster, created by a bank, reduced fraud

Read the full campaign case study

Selected creative: Emirates NBD: James Jefferson – How a fraudster, created by a bank, reduced fraud

Credits

Agency:Leo Burnett...

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