Emirates NBD: James Jefferson – How a fraudster, created by a bank, reduced fraud

Emirates NBD, a consumer banking corporation in the UAE, increased reach, engagement and brand recall in the UAE by creating a series of PSAs featuring a fictional character.

Campaign details

Brand: Emirates NBD Brand owner: Emirates NBD Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: United Arab Emirates Sector: Banks Media channels: Mobile & apps, Websites & microsites, Television & Connected TV, Online video, Content marketing, Livestreaming, Online display, Radio & audio, Direct marketing, Email marketing, Other & ambient media Budget: Up to 500k

Campaign video

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