Campaign details
Brand: Emirates NBDBrand owner: Government of United Arab EmiratesEntrant company: FP7 McCann, DubaiMarket: United Arab EmiratesSector: BanksMedia channels: Online video, Social media, Voice, chatbots, Websites & micrositesBudget: Up to 500kCampaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....