Emirates NBD: Investing in optimism

During the Covid-19 pandemic, Emirates NBD, a bank, launched a campaign in Saudi Arabia to stay relevant, provide opportunities and help people thrive.

Banks
United Arab Emirates
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph

Campaign details

Brand: Emirates NBDBrand owner: Government of United Arab EmiratesEntrant company: FP7 McCann, DubaiMarket: United Arab EmiratesSector: BanksMedia channels: Online video, Social media, Voice, chatbots, Websites & micrositesBudget:Up to 500k...

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