Emerging trends in the recovery marketplace

The global economic crisis has changed how consumers think, feel and behave throughout the world. Across all 20 countries in the Global Monitor tracking survey, consumers are more likely now to agree that 'lately I have become more likely to consider the potential risks of each decision I make'.

Emerging trends in the recovery marketplace

Will Galgey

The past year or so has seen the world hit by a profound economic storm. After a decade when people were told that risk could be ignored, it has come roaring back, storming our emotional levees of certainty, toppling banks, businesses and entire countries. Old certainties and assumptions have been violated, and consumers across the world are now left picking over the wreckage and learning to live with a new reality. The challenge for consumers and companies, whether or not they have been directly affected by the crisis, is to make sense...

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