Emerging media vs traditional platforms? A novel approach to time use studies
Isabel Wenger and Manuel Dähler
Separation of the main media categories ingrained in audience measurement is increasingly jeopardised by reality: affordable, easy-to-use communication and multi-media devices, maximising freedom of content and timing and often used on the go.
Emerging media vs traditional platforms? A novel approach to time use studies
Isabel Wenger and Manuel DählerMediapulse, Corporation for Media Research, Switzerland
INTRODUCTION
Separation of the main media categories ingrained in audience measurement...
