Campaign details
Brand: EmbraerBrand owner: Embraer Commercial AviationEntrant company: Gravity Road, LondonMarket: GlobalSector: AirlinesMedia channels: Content marketing, Events & experiential, Livestreaming, Newspapers, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, Virtual & augmented realityBudget: 3 - 5 million
Executive summary
The Embraer 'Profit Hunter' campaign outperformed competitor aircraft manufacturers globally.
Achieving brand fame in the largest markets to places where the brand has little awareness like Kazakhstan and successfully selling to these markets. In Kazakhstan the airline requested the campaign is reproduced on the nose...