Embracing the new reality by focusing on the familiar

Christopher Hosford

The COVID-19 pandemic has accelerated the digital destinies of both business buyers and business marketers.

Sharpening the lens on digital marketing. Dramatically improving the customer experience. Building better insights into omnichannel marketing. These are a few of the most critical areas in which B2B marketers should invest to accelerate their way out of the pandemic-induced economic slump, according to Forrester's Predictions 2021 report.

James Steinberg/theispot.com

While moving to a digital-first marketing strategy encompassing multiple channels has been key for most B2B companies the past several years, the coronavirus has increased the pressure on business marketers to make digital programming paramount.

"The COVID-19 pandemic has accelerated the digital destinies of both business buyers...

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