Embracing the digital newsstand

Argues for the advantages of Zinio, a product for the digital delivery of magazines. Zinio recreates the full hard copy reader experience, with enhancements.

Embracing the Digital Newsstand

Mark A. KalineFord Motor Company

The world is changing. the consumer is undeniably boss and increasingly in control. They determine what our brands mean to them, not what we as marketers think our brands should mean. Viewers are becoming programmers, determining what they will watch and when, not what we as media experts think they will be in the mood for and when. Listeners are opting for less chatter and advertising clutter, in favor of pure music-listening experiences. Technology is enabling consumers to filter and organize their media preferences like never before.


Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands