Embracing the avalanche of change: How the insights industry can constructively engage with uncertainty to meet the future with confidence

Explores the future of scenario planning for the insights industry in terms of factors affecting change and what skills and mindsets will be required.


Let's stop future-proofing and trying to keep out the future, and start building resilience by constructively engaging with uncertainty. In this paper, we outline plausible possible futures for the insights industry, and advise on how to navigate...

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