Embrace innovation as a culture and a means of survival

Anupama Wagh-Koppar

Innovation is essential for premier brands. But innovation is more than technology, new products or processes: it is the balance and interplay between all three.

Embrace innovation as a culture and a means of survival

Anupama Wagh-Koppar

Innovate or die is a credo that is truer today than it ever was. But what is innovation really about? Is it about competitive, spirited advantage? Is it about reinventing business...

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