Emborg: Just Add Love, Just Add Emborg

Saad Mir, Krishna Kumar

Malaysian dairy brand, Emborg increased trial and preference amongst Malaysians with its campaign Just Add Love, Just Add Emborg which used a film and recipes to entice new home cooks.

Campaign details

Brand: Emborg Brand owner: Uhrenholt Entrant company: Lion & LionIdea creation: Lion & Lion Kuala Lumpur Market: Malaysia Sector: Dairy products, fats, oils Media channels: Content marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

Emborg, an established Malaysian dairy brand, did not enjoy the same level of trial and preference as its competition during a time when Malaysians were buying groceries and cooking at home more than ever. During COVID-19, Emborg saw an opportunity to capitalise on the influx of...

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