Email marketing

Paul Bates, StrongMail

Following seven habits can help to deliver maximum return from an email marketing strategy. These are: be relevant - market to the right audience; manage email frequency carefully; test your content; use graphics wisely; embrace personalisation within the email template; develop a flexible response strategy; and pay attention to data management.

Best practice: Email marketing

Paul Bates

MAXIMISE EMAIL EFFECTIVENESS

Email marketing, if done correctly, is a great equaliser for small and medium-sized companies. However, it has to be done correctly, and enterprises need to establish a consensual relationship...

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