Email, CRM and the prospects of recession

This article discusses how email can be used cost-effectively to manage consumer relationships, even when times get hard.

Email, CRM and the prospects of recession

Felix Velarde

In 2001 my rather enjoyable, very creative digital agency had been the digital creative arm of the Lowe Group for several years. In August of that year, the mini-dip triggered by the dotcom boom-and-bust started affecting marketing budgets badly and anyone who was under-prepared or over-confident received a rather unexpected reality check.

It was an unwelcome experience, to put it mildly. But as with all these things, there is learning to be had. Certainly some (including myself) came to the realisation that we could recover from a hard knock without losing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands