Email, CRM and the prospects of recession

This article discusses how email can be used cost-effectively to manage consumer relationships, even when times get hard.

Email, CRM and the prospects of recession

Felix Velarde

In 2001 my rather enjoyable, very creative digital agency had been the digital creative arm of the Lowe Group for several years. In August of that year, the mini-dip triggered by the dotcom boom-and-bust...

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