Elvie’s category-defining femtech finds a newly health-conscious world

Elvie, a UK-based femtech startup, focuses on women’s health and, having survived the buffeting of the pandemic, is speaking to health-conscious consumers.

Women’s health start-up Elvie currently specialises in the needs of women around post-pregnancy, but its ambitions are far larger than that. The company, now in a more advanced scale-up rather than a start-up phase, is focused on expanding its product...

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