Elvie: Pumps on parade

Elvie, a breast pump brand, demonstrated to the UK that just because you're a breastfeeding mother, doesn't mean you can't go out and do what you love.

Brief From Client

Elvie's research found that 45% of breastfeeding / pumping mums in the UK lose their sense of self when breastfeeding. They wanted a campaign that celebrated motherhood and women, and made them feel supported and heard. They also wanted this campaign to launch their newest breast pumping product in the UK market, Elvie Stride.

Our objectives were to:

  • Launch Elvie Stride and generate conversation for the product, and the key messaging of 'Why Pump?'
  • Position Elvie as an ally for smart female bodies and a brand empowering women through radical female-first technology
  • Generate media coverage and engagement...

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