Elvie: Pumps on parade

Elvie, a breast pump brand, demonstrated to the UK that just because you're a breastfeeding mother, doesn't mean you can't go out and do what you love.

Brief From Client

Elvie's research found that 45% of breastfeeding / pumping mums in the UK lose their sense of self when breastfeeding. They wanted a campaign that celebrated motherhood and women, and made them feel supported and heard. They also wanted...

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