Elkjøp: Urban miner

Nordic home electronics retailer Elkjøp set out to motivate gamers to see the value of recycling their e-waste.

Campaign details

Title: Urban MinerBrand: ElkjøpProduct: Electronics RetailerIdea: NORD DDBCountry: Norway

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsEuropeNon-specificTeenagers & young adults (13-25)MiddleIndication in production costs spend = 80% of the project. Indication in media spend = 20% of the project.

Why is this work relevant for Creative Effectiveness?

In a world running out of natural resources, we can't afford to not do something about e-waste. That's why home electronics retailer Elkjøp, in collaboration with Microsoft's Minecraft, set...

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