Elida Fabergé – Lynx

Campaign in 1998-9 by Bartle Bogle Hegarty for Lynx male youth toiletry. Revitalising the brand leader for changing market.
Agency: Bartle Bogle HegartyAuthor: Ben Fennell

Advertising in an Accelerated Culture

 

INTRODUCTION

This is the story of how a brand at the height of its success pushed itself further. It's the story of how a brand resolved the challenges its communication...