Eli Lilly and Company: Prozac Print campaign

Since its introduction in 1987, Prozac's sales had boomed, generating significant revenue for its manufacturer Eli Lilly and Company.

Eli Lilly and Company: Prozac Print campaign

Rebecca Stanfel

OVERVIEW

Since its introduction in 1987, Prozac's sales had boomed, generating significant revenue for its manufacturer Eli Lilly and Company. But the success of this new type of antidepressant—a...