e.l.f.: eyes.lips.face.sticky: e.l.f. Cosmetics Brings a Sticky Situation to Prime Time

e.l.f Cosmetics released a commercial featuring Jennifer Coolidge during the Super Bowl in the US to create a viral moment for the brand, a breakthrough moment for the beauty industry, turn its TikTok and Gen Z prominence into a mass audience and catapult the Power Grip Primer to the #1 SKU in mass cosmetics.

Campaign video: e.l.f. – eyes.lips.face.sticky – e.l.f. Cosmetics Brings a Sticky Situation to Prime Time

Selected creative: e.l.f. – eyes.lips.face.sticky – e.l.f. Cosmetics Brings a Sticky Situation to Prime Time

Credits

Media Agency: Tinuiti New YorkDisplay Planning and Execution: Karly BiddleLinear TV Buying, Measurement, Plan & Technical Execution: Jonathan LernerLinear TV Buying, Planning & Negotiation: Cassidy Childs / Kaitlyn Caimano / Rochelle RotenbergPaid Search Planning and Execution: Gabriela JimenezPaid Shopping Planning and Execution: Brittney KlaasSEO: Kellie DaleySocial Planning and Execution: Lize KeeferStrategic Planning:Meg...

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