Ele.me Public Welfare: Good Box, Deliver Good in Time

Ele.me leads the public welfare activities to protect the dreams of children in mountainous areas. Taking the Ele.me takeaway box as the prototype, the "Beautiful Box" is delivered to the left-behind children in the mountainous area in the form of a beautiful box, conveying the concept of Ele.me giving everything, and building a city and a mountain village. A bridge of communication, awakening urban consumers to empathize with left-behind children in mountainous areas through the perspective of social welfare.

Case details

Brand: Are you hungry?Brand owner: Are you hungry?Main agency: Wuxi Diandian Media Co., Ltd.Main agency holding group: Wuxi Diandian Media Co., Ltd.Market launch: Mainland ChinaIndustry: Food Delivery PlatformMedia channels: transportation network media (airplane, high-speed rail, subway, bus, taxi and other transportation routes), others - SAIC), celebrity/celebrity spokesperson, H5, online display advertising, online video advertising, targeted advertising, social media , online communities, e-commerce platforms, in-store-point of purchase, free merchandise & gifts, brand/product placement, content marketing, public relations, brand crossover/joint marketingBudget: 4-5 million

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