Electronic word-of-mouth: a comparison of stated and revealed behavior on electronic discussion boards
John Fong and Suzan Burton
The important influence of peer recommendations on consumer purchases has been strongly established. However, recent growth in electronic discussion boards has increased the potential for electronic word-of-mouth (eWOM) between people who have never met.
Electronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards
John FongMacquarie University, Sydney, Australia
Suzan BurtonMacquarie University, Sydney, Australia
INTRODUCTION
A number of studies have shown...
