Electronic Media Trading
New systems for
a cost-effective media market
INTRODUCTION
In 1996, the April edition of Admapled with the headline Electronic media trading unwrapped and posed the question Will a paperless media buying world produce...
Electronic Media Trading: New Systems for a Cost-Efficient Media Market
This paper is a WARC-published monograph addressing the fundamental, imminent and unavoidable changes to the way media are bought and sold.
