Electrolux

Giselle Okin

Campaign by Bartle Bogle Hegarty in 1999 for Electrolux Foodcare. Objective: to position Electrolux kitchen appliances a key ingredient in the cooking process.
Agency: Bartle Bogle HegartyAuthor: Giselle Okin

Electrolux Foodcare: The Cook, The Engineer, The Wife and Her Oven

INTRODUCTION

People often argue whether the key to good cooking is the quality of the ingredients or the ability of the chef. The quality of kitchen appliances is rarely, if ever, cited as an influencing factor within the cooking process. This paper aims to demonstrate how Planning helped position Electrolux kitchen appliances as a key ingredient within the cooking process. Thus producing distinctive and compelling creative work.

AN UNEVENTFUL CATEGORY

The European kitchen appliance market is saturated. Virtually everyone has a...

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