Electroencephalography (EEG)

Thom Noble

EEG measurement captures the genuine, quantified and previously inaccessible subconscious response of the consumer, instead of relying on often inaccurate recollections of how they felt or what they thought at any particular moment.

Electroencephalography (EEG)

Thom Noble

All it takes is around half a second for the brain to register and react to something – anything – that you experience through any of your five senses. In that brief time, your subconscious has formed...

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